Invest in ideas
with smallcases
smallcases are modern investment products that help you build a diversified, low-cost & long-term portfolio.
A smallcase is a basket of stocks that reflects an idea
smallcases are portfolios of stocks or ETFs, weighted intelligently to track a theme, strategy or objective
The Affordable Housing smallcase consists of stocks from the Real Estate, Housing Finance, Cement, Paints sectors that will benefit from the government's drive
Diversify & lower your risks
Investing in multiple stocks protects you against volatility in a specific stock
Zero management fees
Pay only when you transact, unlike paying everyday for mutual funds
Always stay in total control
Invest without lock-in & earn dividends directly in your bank account
Affordable housing smallcase has companies from Cement, Housing Finance, Paints etc. sectors that will benefit from government’s push
Simple, quick and delightful investing for you
Buy or sell multiple stocks in 1 click
Place orders for up to 50 stocks in 1 click as a smallcase and save time
Track smallcases anytime, anywhere
Track & manage seamlessly with a real time smallcase value, inclusive of corp. actions & dividends
Invest regularly with SIPs
Invest in a disciplined manner by starting a SIP on your smallcase for every week, month or quarter
Create your own smallcase
Be your own fund manager & invest in your ideas by creating a smallcase of up to 50 stocks
Buy or sell multiple stocks in 1 click
Place orders for upto 50 stocks in a click as a smallcase
Track smallcases anytime, anywhere
Track & manage seamlessly with a real time smallcase value, inclusive of corp. actions & dividends
Invest regularly with SIPs
Invest in a disciplined manner by starting a SIP on your smallcase for every week, month or quarter
Create your own smallcase
Be your own fund manager & invest in your ideas by creating a smallcase of up to 50 stocks
There is a smallcase for everyone
Discover smallcases from different types, risk levels & strategies and invest with the core-satellite approach
All Weather Investing
The recession-proof way of building wealth over the long-term with ETFs
Smart Beta
Quantitative strategies built with blue chip stocks, with an aim to beat the market
Thematic & Sectoral
Invest in disruptive ideas & long-term trends around you impacting the Indian economy
Model-Based
Portfolios based on technical & fundamental factors or strategies of famous investors
Crafted by
professionals
smallcases are built & managed by SEBI licensed professionals, using quantitative models & algorithms to screen & weight constituents
Learn more about smallcase research
See what other investors are saying
Satish Suggala@MindYoghurt
Finally got access to @smallcaseHQ and gotta admit, it's the most beautiful investment product I've ever seen.
5:28 PM - 6 Jan 2017Aakash Goel@aakashlpin
first stock market investment today. in case you're a stock market noob like me, highly recommend @smallcaseHQ!
11:45 AM - 13 Jan 2017Deepak Abbot@deepakabbot
One product that impressed me a lot in last 1 yr & also benefitted me personally is @smallcaseHQ - never got interested in markets earlier 🥇
7:58 AM - 24 May 2017sampad swain@sampad
Lately, been playing w/ stocks & wealth mgmt apps. Amongst all,@smallcaseHQ is the shining star. Absolute recco on 💻 & 📱@vasanthkamath
9:40 AM - 4 Jul 2017Gaurav@Pen_Fighter
OK! I found @smallcaseHQ at this odd hour. ALAG LEVEL. Isn't it alike your own mutual fund?
2:27 AM - 10 Jul 2017Nithin Kamath@Nithin0dha
The best investment tech startup in India today.@smallcaseHQ hoping you guys are the catalyst to get the next million to the markets :)
12:16 PM - 15 Jul 2017Bala Panneerselvam@iBala
@smallcaseHQ love your product! Kudos!
3:45 PM - 26 Jul 2017Shruti Ghatge@s_ghatge
@smallcaseHQ! What a brilliant product. One of the best I've seen.
11:22 AM - 19 Sep 2017Rupesh Malu@Rupesh_Malu
Agree "mutual funds sahi hai", but somehow started feeling smallcase better hai! ☺ What a product! Thanks @smallcaseHQ and@zerodhaonline !!
12:41 PM - 6 Oct 2017Arpit Agarwal@arpiit
Felt like Buffett when I logged on to @smallcaseHQ today 😀 There are only two kind of ppl - those who have a Smallcase and those who will!
12:00 PM - 6 Nov 2017Aadil Bandukwala@aadil
Take a bow @smallcaseHQ! What an incredible product! 🙏🏻 The ease at which you make equity investing happen - such a breath of fresh air!
9:03 AM - 4 Dec 2017Vishant Pai@vishantpai
They way I am promoting @smallcaseHQ I won't be surprised if I am mistaken as their business development executive. Impressive product. Keep up the great work you are doing. Happy new year.
10:42 AM - 1 Jan 2018Shankar Ganesh@_shankarganesh
Ladies and gentlemen, check out @smallcaseHQ. Even if you don't end up investing, you'll be impressed by how pretty it is! 😘
6:37 PM - 9 Jan 2018Deepak Gupta@DeepakG606
Great way for those early to investing to get exposure to sectors/themes thru @smallcaseHQ. Well researched and easy to buy and manage portfolios.
1:07 PM - 16 Jan 2018Nirant Kasliwal@NirantK
@smallcaseHQ has a good curation of equity under various themes, a great point to start your research
5:59 AM - 17 Jan 2018Aamna Khan@_aamnakhan
Dividend tracker in @smallcaseHQ ! It keeps getting better :)
12:08 PM - 12 Mar 2018Omkar Mishra@CSharpDFlat
Loved the Modules from @smallcaseHQ. Highly recommend if you are a newbie in to investing and finance
1:58 PM - 10 Jun 2018Santosh Dogra@SanDogra
Had an Amazing experience on building own #theme based#portfolio And guess what i can customise the amount i want to #invest and where to #invest@smallcaseHQ @AxisDirect_In
12:18 PM - 7 Jul 2018Jitendra Vyas@jitendravyas
Tried Stock investing first time by investing a small amount on@smallcaseHQ!
10:56 AM - 23 Aug 2018freemarketbeliever@samdesai62
A very simple, low cost asset allocation solution using ETFs is to go for All Weather Portfolio offered by @smallcaseHQ
8:44 AM - 29 Aug 2018Ayushi Singh Rathore@ayushirathore
Invested for the first time during muhurat trading. Adult feels max!@smallcaseHQ 🙌🏻
7:14 PM - 7 Nov 2018Kanad Bandyopadhyay@BKanad
@hdfcsec Smallcases is a superb idea .. could have sent me an email at the time of its inception
8:22 PM - 3 Jan 2019
We work with India’s most trusted financial brands
When you invest in smallcases, stocks you buy are held in your existing demat account. Get started with your trading account
Frequently Asked Questions
- Getting Started
What do I need to start investing in smallcases?
You need a trading and demat account with one of our broker partners to get started. Anyone who is at least 18 years of age can open an account by providing the necessary documents (PAN card, address, identity and bank account proofs)
Don’t have a trading account with one of the supported brokers, open one today
Open an account with 5paisaOpen an account with Alice BlueOpen an account with AxisDirectOpen an account with EdelweissOpen an account with HDFC SecuritiesOpen an account with Kotak SecuritiesOpen an account with ZerodhaInvesting in for the long-term
In past 2 decades, annualised returns show that equity has outperformed other asset classes, making it the best investment for long-term. In long term, you keep emotions at bay so you don’t make hasty decisions. smallcases are ideal for taking long-term exposure (at least 3 years) to themes or strategies that you believe in.
Who are smallcases for?
smallcases can be used by all investors irrespective of your experience:
First Time Investors: Don’t pick stocks you don’t understand. Invest in readymade portfolios that are centred around familiar ideas instead.
Mutual Fund Investors: Enjoy more flexibility & control over your investments at lower fees. With smallcases, everything is transparent
Seasoned Investors: Take portfolio exposure to trending ideas & established strategies or create & manage your own portfolios with smallcasesHow do I choose a smallcase?
You should choose a smallcase with an idea that you think will do well in the long term. Also, smallcases have risk labels - Low, Moderate & High, so choose a smallcase based on your risk appetite
You can filter based on the type, investment amount, etc to find a smallcase that’s best for you. You can also build your portfolio with the core-satellite approachFees and Taxes
The charges for investing in smallcases are as per the broker’s guidelines and only apply when you transact. Visit the help page on your broker platform for more information.
For smallcases of stocks, the taxes are the same as equities - Long-Term Capital Gains (> 1 year of holding) are 10% of the total gains (if gains for the year exceed ₹1 lakh) and Short-Term Capital Gains (< 1 year of holding) are 15% of the total gains.
For ETF smallcases, each ETF has its own taxation. Check the smallcase FAQs on your broker platform for a breakdown of the ETF taxes.
- Understanding smallcases
How are smallcases better than mutual funds?
smallcases and mutual funds both help you take portfolio exposure to equities, but unlike mutual funds, smallcases are:
Transparent & Customizable - you can view stocks you are investing into & change them as well
Direct Ownership - You buy the underlying stocks into your account directly
Liquid - No lock-in periods, so you may exit anytime. But, smallcases work best when used for long-term investing
Simple to understand - smallcases are built around relatable themes like Affordable Housing, Smart Cities, etc).
Read more on how they are differentWhy is direct ownership important?
Unlike mutual funds where you get units of the fund, with smallcases, you invest in the stocks directly. You can buy or sell stocks anytime without any lock-in periods.
While there is flexibility & control with smallcases, you should start SIPs and hold smallcases for the long-term (at least 3 years).Benefits of investing in ETFs
An ETF tracks an index (Eg: NiftyBEeS is ETF that tracks NIFTY). So there is no need for active management as its performance is line with the index. ETF expense ratios can be as low as 0.10% - meaning more returns for you. Read more on why we chose ETFs for the All Weather Investing smallcase
How can I earn dividends?
Dividends are awarded periodically by a company to investors out of its profits or reserves. They are additional gains over the capital gains on the stocks. With smallcases, all dividends declared are credited to your bank account directly. There are smallcases available that are centred around dividend strategies
- Investing with smallcases
Watchlist and Drafts
You can track the performance & risk a smallcase before investing by adding it to your watchlist. Similarly, when you create a smallcase, you can save them as drafts before investing to track how they perform. You can always edit your drafts.
Creating your own portfolio
If you have a list of (up to 50) stocks that you like or have been recommended by a trusted source, you can also create your own smallcase. You can also save it as a draft to track its performance before investing.
Orders and History
All orders placed for smallcases in the individual batches (buy, invest more, SIP, manage, rebalance, exit) can be found on the Orders page. If you expand a batch, you can see the quantities & prices of individual stocks.
Tracking a portfolio of stocks
When you buy a smallcase, an index value of 100 is assigned to it. Say, after a year, your index value is 124 - meaning your smallcase has returned 24%. With the index value, you don’t have to track stocks individually. There are other performance metrics available at the portfolio level to give you more detailed insights