About the smallcase

India is likely to be the third-largest consumer market in the world by 2030.

  • Spending habits and consumption patterns have changed with the increased disposable income in the hands of millennials
  • India’s aspirational class is huge and its total consumption is also very high
  • This change in consumption patterns will increase demand across sectors like food & beverages, clothing & footwear, household goods, healthcare and leisure facilities
  • Companies with strong brands will benefit from such consumption
  • A brand is usually a name that consumers emotionally associated to, which creates a moat for the company

This smallcase consists of companies that have been able to leverage their brand power into an outstanding financial track record over the years.

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