SmartWealth.ai offers a data-driven approach to investing, empowering investors at every stage using three strategy pillars for four investor personas:

Products by Strategy Pillars:

Stocks

• Thematic: Top 3 Themes & Sectors
• Diversified: Stock + Debt + Gold
• Momentum + Risk Management
• Two plans: ₹10L and ₹25L

Assets

• Dynamic allocation: debt, equity and gold
• Dynamic Gold hedging
• ETF based strategy
• For portfolios up to ₹10L

Factors

• Dynamic allocation: Alpha + Low Volatility Factors
• Gold hedging included
• ETF based strategy
• For portfolios up to ₹10L

Combos

• 2-in-1: Stocks + Assets
• 3-in-1: Stocks + Assets + Factors
• Dynamic blend of strategies
• Two plans: ₹50L and ₹75L

Products by Personas:

• Aspire: Just starting your investment journey, unsure how or where to begin
• Sprint: Ambitious and growth-focused investors, want to grow wealth faster
• Endurance: Mid-career, juggling multiple investments, need to streamline and consolidate
• Triumph: Financially free, planning smart moves, looking to diversify wisely

Introducing the Diversified Momentum Investing (DMI) framework — rooted in global best practices and powered by a programmatic, rules-based engine. At its core, DMI drives returns through Momentum while managing risk across market cycles using a layered approach of Risk Management, Diversification, and Hedging.

DMI is built to serve every kind of investor through:

• 5 layers of diversification: across sectors, market caps, themes, asset classes and strategies.
• 4 investor personas: Aspire, Sprint, Endurance, and Triumph — tailored to different life stages and goals.
• 3 strategic portfolios: Stocks, Assets, and Factors— and their 2-in-1 and 3-in-1 combinations.

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