Indian economy is undergoing a massive transformation driven by the change in demographics. We have now the world’s largest share of young population that is earning and spending more than the earlier generations. With an increase in per capita GDP there is a significant change in the consumption pattern of Indian consumers. This will create new industries and will give an opportunity to young companies to grow fast and benefit from these new trends. We have chosen 12 such companies that are already created a substantial market presence and are now geared to grow rapidly. This objective of ED+ is to create a portfolio of multi-baggers from the small and mid-cap stocks and these 12 companies qualify to fit into our investment framework.