Consumption in rural India is growing at 1.5 times the rate in urban India.

• As part of Budget 2022-23, the total outlay towards major agriculture and rural development projects stands at ₹1.99 lakh crore
• Under the Minimum Support Price (MSP) route, ₹2.37 lakh crore will be disbursed to approximately 163 lakh farmer accounts
• The budget has introduced the concept of 'Kisan Drones' that is going to facilitate digitization of land records and efficient crop management
• The government will set up a fund with blended capital, raised under the co-investment model, having being facilitated through NABARD. This to finance agriculture and rural startups
• Irrigation benefit project, 'Ken-Betwa' project to be implemented with an estimated allocation of ₹44,605 crores to cover 9.08 lakh hectare of farmer land

This smallcase has companies that either derive a significant amount of their revenue from rural India or are striving to enhance their foothold across rural markets to benefit from increasing rural demand.