We target India-listed companies that monetize household demand across staples, discretionary and services, with selective “enablers.” The universe spans across large, mid, and small-cap stocks within high-growth consumer focused sectors. The core set draws from NIFTY India Consumption, FMCG, Consumer Durables, Auto &amp; Auto Ancillaries, Retail, Hotels/Leisure, QSR, Apparel, Consumer Healthcare/Diagnostics and Alcohol &amp; Beverages. Enablers include payments/processors, consumer lenders (private banks/NBFCs) and organized retail platforms that expand access and ticket sizes.&nbsp;

The research framework is rooted in meticulous analysis of macroeconomic trends, government policies, and sector-specific developments. We combine top-down and bottom-up analysis.&nbsp;<ul><li>Top-down signals track disinflation, income effects, rural/urban breadth, credit availability, commodity inputs (palm oil, crude, metals), and high-frequency rails (UPI usage, PV/2W volumes, GST prints).</li><li>Regime models score these macro drivers to tilt between staples resilience and discretionary beta.</li><li>Bottom-up, we run multi-factor stock models across Quality (ROCE/ROE, FCF conversion, margin stability), Growth (volume/SSSG, premium mix, store additions), Revisions (EPS upgrades breadth/magnitude, surprise), and Momentum (price/earnings).</li><li>Brand power and pricing ability are proxied via gross-margin durability vs input shocks, and premium SKU share trend where disclosed.&nbsp;</li></ul> This research framework is dynamic and evolves in response to new data, ensuring the strategy is aligned with prevailing market conditions. Insights from historical performance, volatility patterns, and growth trajectories guide the identification of the most promising consumer focused stocks.

Screening focuses on identifying 20-25 exceptional stocks with strong alignment to India's consumption revival theme. Each stock undergoes a rigorous evaluation process, including fundamental analysis, growth trajectory assessments, and risk-reward metrics. Companies are selected based on criteria such as financial strength, scalability, and alignment with sectors poised for high growth consumption themes, including FMCG, pharma, fintech etc. The screening process also factors in policy alignment and innovation, ensuring the portfolio captures companies at the forefront of India’s consumption revival.

The portfolio adopts a dynamic weighting approach to ensure risk is balanced while maximizing growth potential, and is a flexi-cap strategy. Weight allocations are based on sectoral trends, individual stock performance metrics, and broader economic forecasts. High-growth consumption focused sectors like FMCG, Autos etc. may receive higher weights during favorable market conditions, while weight adjustments are made dynamically to align with macroeconomic shifts or policy updates. This diversified yet adaptive weighting strategy enables the portfolio to achieve robust risk management while capitalizing on India’s evolving manufacturing landscape.

This smallcase has a monthly rebalance schedule. Once every month, the research team reviews this smallcase and realign the weights with the selected asset allocation strategy for the next month

Wright Consumption Theme

Capitalize on India's consumption comeback and demand engine with a adaptive data driven strategy.

Wright Consumption Theme

Overview

Stocks & Weights

At a Glance

Holdings Distribution