With 65% of India's population living in rural areas, the rural sector has been a key driver of the Indian economy. It is estimated that consumption in rural India is growing at 1.5 times the rate in urban India. Rural development has also been the key priority for the Indian government consistently over the years.

• As part of Budget 2023-24, the total outlay towards major agriculture and rural development projects stands at ₹2 lakh crores
• Agri-focused schemes like Pradhan Mantri Krishi Sinchai Yojna, Krishionnati Yojana and Pradhan Mantri Kisan Sampada Yojana have seen a significant jump in allocation. 
• The government plans to bring efficiency to agriculture by building an open-source digital public infrastructure. This will provide information services related to crop planning, farm inputs, credit, insurance, crop estimation, etc.
• A dedicated accelerator fund will also be established to encourage entrepreneurship in rural areas
• The agriculture credit target has been increased to ₹20 lakh crore with a focus on animal husbandry, dairy and fisheries.

This smallcase has companies that either derive a significant amount of their revenue from rural India or are striving to enhance their foothold across rural markets to benefit from increasing rural demand.