About the smallcase

Consumption in rural India is growing at 1.5 times the rate in urban India.


  • As part of Budget 2022-23, the total outlay towards major agriculture and rural development projects stands at ₹1.99 lakh crore
  • Under the Minimum Support Price (MSP) route, ₹2.37 lakh crore will be disbursed to approximately 163 lakh farmer accounts
  • The budget has introduced the concept of 'Kisan Drones' that is going to facilitate digitization of land records and efficient crop management
  • The government will set up a fund with blended capital, raised under the co-investment model, having being facilitated through NABARD. This to finance agriculture and rural startups
  • Irrigation benefit project, 'Ken-Betwa' project to be implemented with an estimated allocation of ₹44,605 crores to cover 9.08 lakh hectare of farmer land


This smallcase has companies that either derive a significant amount of their revenue from rural India or are striving to enhance their foothold across rural markets to benefit from increasing rural demand.


Download key points of this smallcase

Past Performance vs 

Current value of ₹ 100 invested once
at launch

Apr 4, 2016

would be
Rising Rural Demand
₹ 250.60
Equity Multi Cap
₹ 242.72
201720182019202020212022100120140160180200220240

Note: All performance graphs & numbers are calculated using only the live data and includes rebalances. Past performance doesn't include cost or guarantee future returns.