Proinvest Nirmiti is a focused Multi-cap fund investing in high quality businesses. The portfolio comprises companies having wide moats, impeccable management track record, sky high entry barriers & strong cash flows. Our success mantra has been to identify companies which are first able to generate superior cash flows & then re-invest the same cash back in the business at superior ROCE (Return on Capital Employed). Businesses which can do this consistently, end up creating insane amounts of wealth in the long run.

We believe great companies have one or more of the following qualities which help them create disproportionate wealth in the long run & also act as strong entry barriers-

1. Scalable Business Model

Companies which are able to Scale Up quickly are the ones

who will dominate the market & earn superior cash flows,

with higher margins for a longer time.

As these companies eventually end up holding a large market

share in their sectors, going ahead they define the rules of the game.

2. Intangible Assets

Over the past years many companies have built great brands

& separated themselves from the herd. Now they are

leveraging this brand equity & introducing newer products &

services under the same brand.

3. Customer Switching Costs

Successful companies typically try to employ strategies that

incur high switching costs on the part of consumers to

dissuade them from switching to a competitor's product, brand, or services.

4. Cost Advantage

Economies of Scale can create strong entry barriers in some industries. This leads to immense bargaining power both from customers & vendors.