Urban Impulse

Urban Impulse

by Axis Securities Ltd (ASL) Research

We have designed a portfolio of stocks which would be benefited by the impulsive spends made by the urban crowd


About the smallcase

India – a large economy with attractive long-term growth prospects with around 30% of Population living in Urban Cities and has high density of middle & affluent class. The discretionary spending power of the Indians is rising ,given that the per capita income has crossed $ 2000. We have devised a portfolio of 12 stocks from five different sectors to formulate a diversified midcap portfolio consisting of companies which would be driven by the impulsive spends made by the urban crowd .We expect, given the rising disposable income ,these companies have great prospects ahead.

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