How 2025 Fooled Investors Into Thinking Gold Beat Stocks for 18 Years

Every investor has been there. You open your news app, and one headline screams that gold is crushing the stock market. Two months later, another article declares stocks are the only path to wealth. It’s exhausting, confusing, and makes you question everything.
Here’s the uncomfortable truth: a single exceptional year can completely rewrite the story we tell ourselves about investing. And 2025 just did exactly that with gold and stocks.
When One Year Rewrites Two Decades
Let me show you something that might surprise you.
From 2007 through the end of 2024, nearly 18 years, stocks edged out gold as the better investment. The Nifty 500 Index delivered 12.0% annual returns while Gold BeES returned 11.4%. Not a massive difference, but consistent over time.
Then 2025 happened.
Add just that single year to the data, and suddenly the entire narrative flips:
- Gold BeES jumped to 14.0% annual returns (up 2.6 percentage points)
- Nifty 500 dropped to 11.7% annual returns (down 0.3 percentage points)
One year. That’s all it took to make gold look like it had been the superior investment all along, erasing nearly two decades of stock market leadership.
What the Long View Really Shows
Strip away the noise of 2025, and the picture becomes clearer. From April 2007 to December 2024, here’s what actually happened:
- Nifty 500 Index: 12.0% per year
- Nifty 100 Index: 11.5% per year
- Gold BeES: 11.4% per year
The margins might look small, but remember we’re talking about compounding over 18 years, through multiple market cycles, crashes, and recoveries. Over that timeframe, those percentage points matter enormously for your actual wealth.
This isn’t about declaring a winner. It’s about understanding what each investment actually does for you over time.
Don’t Confuse a Sprint with a Marathon
Gold’s explosive 2025 performance was real. Your neighbour who bought gold isn’t wrong to be excited. But here’s what matters for your long-term wealth: exceptional years are noise, not signal.
Think of it this way. If your friend loses 10 kilos in a month on some extreme diet, does that mean it’s the best approach to long-term health? Or is the person who consistently maintained healthy habits for 18 years probably in better shape?
The same logic applies to investing. Stocks have proven, over multiple decades and market environments, to be the primary engine for growing wealth. That doesn’t change because gold had one spectacular year.
What This Means for Your Money
This isn’t an argument to never own gold or to put everything into stocks. Both have their place.
What this data really tells us is simpler: don’t let recent performance hijack your strategy.
Gold serves a purpose; it often holds up when stocks stumble, providing stability when you need it most. But the historical evidence is clear: if your goal is long-term wealth creation, equities have consistently delivered superior growth.
The next time you see a breathless headline about which asset “won” last quarter or last year, remember this story. One exceptional period doesn’t erase decades of evidence. It just creates noise.
The Bottom Line
Building wealth isn’t about chasing whatever performed best recently. It’s about understanding what each investment does, maintaining perspective through the noise, and staying focused on what actually works over the long haul.
2025’s gold surge made for great headlines. But 18 years of consistent stock market performance makes for better retirement accounts.
The question isn’t whether gold or stocks are “better.” The question is: are you making decisions based on one year’s drama, or two decades of evidence?
What’s driving your investment decisions: last year’s headlines or long-term data? It might be time to check.
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The content in these posts/articles is for informational and educational purposes only and should not be construed as professional financial advice and nor to be construed as an offer to buy /sell or the solicitation of an offer to buy/sell any security or financial products.Users must make their own investment decisions based on their specific investment objective and financial position and using such independent advisors as they believe necessary.
Windmill Capital Team: Windmill Capital Private Limited is a SEBI registered research analyst (Regn. No. INH200007645) based in Bengaluru at No 51 Le Parc Richmonde, Richmond Road, Shanthala Nagar, Bangalore, Karnataka – 560025 creating Thematic & Quantamental curated stock/ETF portfolios. Data analysis is the heart and soul behind our portfolio construction & with 50+ offerings, we have something for everyone. CIN of the company is U74999KA2020PTC132398. For more information and disclosures, visit our disclosures page here.




