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Focusing on Three Unique Investment Strategies

Focusing on Three Unique Investment Strategies

At Windmill Capital, investors access a diverse range of over 50 smallcases designed to suit various goals, risk profiles, and market conditions. We continuously develop new smallcases to capture emerging opportunities and evolving investor needs, helping build portfolios for long-term wealth creation.

This month, we focus on three types of smallcases that require substantial research bandwidth: a model-based smallcase, all target-date smallcases, and business house smallcases.

Horizon smallcases: Your Portfolio Evolves as You Approach Your Goal

Horizon smallcases are designed to help investors plan for time-bound financial goals with a disciplined, research-backed framework. Each smallcase combines cost-efficient ETFs across equities, debt, gold, and cash to provide dynamic, multi-asset diversification while keeping expenses low.

The key feature of Horizon smallcases is “glide-path investing.” It’s like an automatic gear shift: the portfolio starts with more growth-oriented assets (equity and gold) when the goal is far away, and gradually tilts toward safer ones (debt and cash) as the target year approaches. That way, your savings aren’t exposed to sudden market falls right when you need them.

Unlike traditional target-date solutions, Horizon smallcases uses ETFs, and costs are lower and transparent. Annual rebalancing keeps your portfolio aligned with the timeline and risk profile, without you having to constantly monitor or tweak it.

Accessibility is another key pillar: with low minimum investment amounts ranging from ₹2,500 to ₹7,600, investors can start small and scale up gradually. The smallcases are structured to match different goals and risk profiles. For example, a Horizon 2045 smallcase may suit long-term goals like a home or retirement in 20+ years, while a Horizon 2035 smallcase offers a steadier, more conservative path for shorter-term objectives such as college funding.

By combining diversification, smart allocation shifts, and lower costs, they give you a clear, disciplined way to invest for what matters, whether that’s buying a home, funding education, or retiring early.

Business House smallcases: Investing in India’s Legendary Giants

Business houses such as Tata, Mahindra, Bajaj, and Murugappa trace their origins back to pre-independence India and have played a pivotal role in shaping the country’s industrial landscape. Over the decades, they have grown into large, diversified conglomerates operating across a wide range of sectors, balancing cyclical businesses with those that provide steady revenue. While the Tata Group has already established a strong global presence, Mahindra, Bajaj, and Murugappa are steadily expanding their reach overseas. All of these groups remain focused on the future, actively investing in emerging areas such as electric vehicles.

Recognising the strength and stability of these companies, Windmill Capital created Business House smallcases, designed to give investors targeted exposure to India’s most prominent business groups, including Tata, HDFC, Bajaj, Mahindra, and Murugappa. These portfolios were launched in response to growing investor interest in focused, business-house-specific strategies.

Each Business House smallcase combines group affiliation with strong fundamentals, ensuring that included companies are not only part of iconic business houses but also meet rigorous financial and operational standards. By investing in these smallcases, investors can participate in the long-term growth and stability of India’s leading family-owned enterprises while maintaining a diversified, quality-focused portfolio.

The Naked Trader Approach, Adapted for India

Inspired by UK trader Robbie Burns, the Growth & Value Multicap Model applies his principles to the Indian market—buy fundamentally strong, growth-oriented companies and exit underperformers. The model emphasises simplicity, consistency, and evidence-based investing.

The smallcase balances three core principles:

  • Growth: Companies with a solid record of revenue, profit, and dividend growth.
  • Value: Businesses priced attractively relative to profitability, ensuring disciplined entry points.
  • Financial Strength & Momentum: Firms with healthy balance sheets, manageable debt, and sustained price momentum.

Mid and small-cap stocks form a significant portion, giving exposure to long-term growth drivers while maintaining structured risk filters. This approach is designed to provide disciplined, factor-based equity exposure, helping investors stay aligned with a consistent investment philosophy over time.

Conclusion: Focused Research and Continuous Access

At Windmill Capital, we invest significant time and effort in conceiving, maintaining, and rebalancing all our smallcases. Some require substantially more research bandwidth, from initial idea generation to ongoing monitoring. As a result, the above-mentioned smallcases have now been moved from free to paid access. You can view all fee-based smallcases here.


Disclaimer: Investment in securities market are subject to market risks. Read all the related documents carefully before investing. Registration granted by SEBI, membership of a SEBI recognized supervisory body (if any) and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.

The content in these posts/articles is for informational and educational purposes only and should not be construed as professional financial advice and nor to be construed as an offer to buy /sell or the solicitation of an offer to buy/sell any security or financial products.Users must make their own investment decisions based on their specific investment objective and financial position and using such independent advisors as they believe necessary. Windmill Capital Team: Windmill Capital Private Limited is a SEBI registered research analyst (Regn. No. INH200007645) based in Bengaluru at No 51 Le Parc Richmonde, Richmond Road, Shanthala Nagar, Bangalore, Karnataka – 560025 creating Thematic & Quantamental curated stock/ETF portfolios. Data analysis is the heart and soul behind our portfolio construction & with 50+ offerings, we have something for everyone. CIN of the company is U74999KA2020PTC132398. For more information and disclosures, visit our disclosures page here.

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Focusing on Three Unique Investment Strategies
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