This Diwali, Invest in Ideas!

What makes Diwali a unique festival?

The fervour with which Indians indulge in a fascinating array of activities geared toward wealth creation. Probably one of the few instances where materialistic aspirations are celebrated, and not associated with greed. 

Widely observed by over a billion people from an array of faiths, the idea of Diwali is celebrated with prayer, feasts, family gatherings, and charity across India and its diaspora. For the Hindu calendar, Diwali is also the beginning of a new year. The word Diwali can be etymologically traced back to the Sanskrit word Deepavali, which means “row of lights”.

However, have you ever wondered how Diwali is a festival based on various ideas?

Although it stems from religion, Diwali is essentially a celebration of secular or pan-religion ideas like wealth, prosperity, the victory of good over evil, the power of light over darkness, the triumph of knowledge over ignorance, and so on? Globally, the idea of Diwali is perceived as being the festival of lights. 

Various communities in India celebrate various ideas surrounding Diwali. The investor community celebrates the ideas of wealth creation and prosperity during this season. This is precisely why the stock markets open specifically for a few hours to observe Muhurat Trading, on what is otherwise a holiday for Diwali. 

But why choose Diwali to celebrate wealth and prosperity? 

According to Hindu mythology and belief, Lord Kuber and Goddess Lakshmi, the Hindu Gods of wealth, emerged from the churning ocean of milk, with a pot of gold, on the thirteenth lunar day of Krishna Paksha. This is what starts off Diwali and devotees refer to as Dhanteras.

Dhanteras is considered an auspicious day to buy gold, silver, and other precious metals. History has it that a certain King Hima’s daughter-in-law used gold, silver, and other jewellery to blind Yamraj, who was trying to enter her child’s crib in the form of a snake. 

But hopefully, you don’t have to store physical gold in order to ward off snakes, so why not invest in a gold ETF instead? Gold has an extremely interesting history (read here) and is an asset class uniquely related to equities, which makes it quite the diversifier. You can check out the Equity and Gold smallcase by Windmill Capital and start investing in gold for less than the cost of that pizza you’re going to order during Diwali! 

Another reason why Diwali is so important for investors is that historically, businesses have flourished during the festive season. The whole country goes into a shopping frenzy at this time of the year. It is considered auspicious and lucky to bring home new objects and appliances. Consequently, consumer spending is more, helping companies lap up maximum profits during the penultimate quarter of a fiscal year. 

Thus, the festival of Diwali is extremely significant for investors! 

But with changing times, shouldn’t your outlook towards Diwali investments also change?

This Diwali, Invest in Ideas!

There’s a lesson to learn in investing from Diwali – Invest in Ideas. 

Indians make several investments in gold, clothes, and other materialistic items during Diwali simply to celebrate and acknowledge their version of the idea of Diwali, be it religious or otherwise. So, if you’re spending money on the idea of Diwali this season, might as well make it futuristic! 

Futuristic investing during Diwali with smallcases

With smallcases, you can invest in ideas in just a few clicks! 

Think rural consumption will go up during Diwali? You could check out the investment idea behind Windmill Capital’s Rising Rural Demand smallcase. 

Rising Rural Demand smallcase by Windmill Capital

Think your investments should be in companies that are household names during this season? Maybe the MNC Advantage smallcase by Green Portfolio is the investment idea you’ve been looking for.

Multi National Companies (MNC) Advantage smallcase by Green Portfolio

Looking to celebrate the idea of good over evil this Diwali? Check out how to tackle market volatility with the Balanced MFT smallcase curated by Wright Research!

Balanced MFT – (Smaller Investments) smallcase by Wright Research

Explore more ideas on the Discover section. 

With all our latest transparency improvements and updates, smallcases are now further simpler and smarter to invest in. You can read about all our triumphs over the evils of transparency-related concerns, here. 

Here are some offers from our broker partners that you simply can’t refuse!

Like every year, our broker partners have announced some sweet offers to brighten up your festive cheer!

Upstox: The transaction fee of ₹200+GST charged by the broker will be waived off on any new smallcase that you invest in!
Offer valid from 9:15 am on 1st November, 2021 to 7:15 pm on the 4th November, 2021.

Zerodha: The transaction fee of ₹100+GST charged by the broker will be waived off on any new smallcase that you invest in!
Offer valid during Muhurat Trading hours (6:15 pm – 7:15 pm) on 4th November, 2021.

Kotak Securities: The transaction fee of ₹100+GST charged by the broker will be waived off on any new smallcase that you invest in!
Offer valid from 9:15 am on 1st November, 2021 to 7:15 pm on the 4th November, 2021.

Angel One: Get a 3-month TickerTape Pro subscription for absolutely free when you buy a smallcase!
Offer valid from 9:15 am on 1st November, 2021 to 7:15 pm on the 4th November, 2021.

Hope these offers help you invest some more this Diwali. Wishing you and your family a Diwali full of fond memories and warm festivities! Sending lots of wealth and prosperity your way. 

Until next time, invest in ideas; invest in smallcases!